ASTALIFT, the leading in innovation among the best Japanese Brands, aspire to continue to develop the concept they pioneered: The Photogenic Beauty, so that beauty enthusiasts can continue their journey to projecting their photogenic shine!
Created by Fujifilm, their goal was to progress the quality and excellence of the film and make the beautiful picture. Throughout the 80 years of their research, this all comes down to promoting and having a beautiful skin. ASTALIFT aims to achieve “Photogenic Beauty”, which is projecting beauty from an inner shine that gives you a strong presence.
Today, ASTALIFT has developed and improved more than countless Beauty Products that gives women the shine and beauty they wish to achieve.
Astalift Jelly, Aquarysta Astalift Renewal Cream, Astalift Lighting Perfection Long Keep Pact and Astalift Lunamer Emulsion II for Dry Skin are among their wide variety of affordable products for skin care.
Before the birth of ASTALIFT, Fujifilm was first recognized for the domestic production of positive film for motion pictures which had been fully imported from overseas until then. In those days, Japan had over 1,300 cinemas attracting 600,000 people per day or a total of 200 million people each year.
After deciding to put an end to its photo-film-centric approach to business, Fujifilm then decided to start the growth of its Second Foundation: The development of Various technological assets such as those on collagen and nanoparticle formulation fostered through the photographic business.
These formulations on Collagen and Nanoparticles have paved its way into creating a more sophisticated yet, natural Skincare Products and started the rise of ASTALIFT.