BaByliss perfected its professional hairstyling expertise by developing products and technologies that continually sought to better meet professional requirements: performance, precision, and protection define our products while historically working with salons and stylists thanks to its PRO division.
For decades, BaByliss has been revolutionizing the electro-beauty industry with its technological innovations: from the first curling iron created in 1961 to the Curl Secret created in 2013, the mission of the BaByliss Group has been to innovate and provide everyone with beauty tools they can use daily.
BaByliss appliances are lasting and efficient but above all, they are smart and convenient, designed to meet modern needs and make your everyday life easier. It is a pioneering brand, creator of Beauty, sold by wholesalers and retailers in 61 countries.
The R&D department develops new concepts and improves on existing products. This is where ideas come to life! The study of shapes, structures, and colors allows BaByliss Paris to remain a first-rate technological actor and trendsetter through its innovative products.
Our technical teams guarantee the quality and conformity of BaByliss products. In addition, Customer Service is available to customers to always better respond to their requests. Marketing teams pay close attention to the market to satisfy our customers.
They work every day with the Communication, Digital, HR, Finance and Legal departments who operate from the head office in Montrouge. The BaByliss factory in Bergamo (Italy) is the largest production unit of hair dryers in Europe and is representative of our professional expertise.