Benefit Cosmetics is a makeup and skincare brand, founded by twin sisters Jean and Jane Ford, in the mid-1970’s.

Benefit’s unique, fun and feel-good philosophy aims to show that glamour fits all types of beauty, despite the diversity of origins and style. Benefit enjoys their unique status in the industry of cosmetics brands. The brand won the hearts of women everywhere with the relevance and effectiveness of Benefit’s products, with bold and girly names, and its creative packaging and specific beauty services.

Benefit’s bestsellers include the multi-functional cheek and lip stain Benetint, and the matte Hoola bronzing powder. Always faithful to Benefit’s quirky and innovative positioning, new items regularly are being added to the already-wide array of indispensable Benefit products; making it a statement that Benefit products don’t plan to just be used in moderation.