About - BUTTER LONDON

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About  Butter London

Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London’s premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care™ approach to formulations. We are high-impact captivating colour without compromise. Imaginative, ingenious, iconic, irresistible. We are a luxe brand known to invigorate (not intimidate).

Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit… we’re here to inspire. From our iconic ladylike botanical wallpaper (look closely!) emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there’s one thing you can expect it’s the unexpected. Speaking of unexpected… what’s the deal with the raven? Darling, we thought you’d never ask. Branwen is the Tower of London’s legendary raven. Superstition holds the monarchy will fall if Branwen flies away. Steeped in story, it seemed only fitting Branwen be the ambassador of butter LONDON. Put a bird on it, right?!

Here’s the clincher… butter LONDON is an American brand. Yep. Infinitely inspired (and a ‘lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn’t everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight).