It Soothes. It Heals. It Protects.®
Suffering from chapped lips and occasional cold sores, Alfred Woelbing invented Carmex lip balm in Milwaukee in the early 1930s. Formulated with a variety of natural ingredients, the mixture was carefully hand poured into small glass jars, which Alfred would sell to pharmacists from the trunk of his car. In 1937, Alfred founded Carma Labs and Carmex was officially born. Over the last 75 years, people have come to love the lip balm that works like no other. Carma Labs is still owned and operated by the Woelbings – Alfred’s grandsons, Eric and Paul.