Carmex all started with a great idea and a greater work ethic. The Carmex® history is one we’re proud of, and a tradition each of us strives to carry on. Alfred Woelbing began experimenting with creating his own line of lip balm and other cosmetic products in the early 1930s in Wisconsin.
These were the beginnings of Carma Laboratories, Inc. After experimenting with his products, Woelbing created Carmex on his family’s stove top. He began by selling the product from the trunk of his car. Popularity increased through word-of-mouth.
During this time Woelbing and his wife poured their lip balm into the now well-known yellow-capped jars. Then in 1957, the family business moved out of the kitchen and into a rented facility in the Milwaukee suburb of Wauwatosa.
As a small, family brand, Carmex care deeply about our loyal customers and are committed to helping you look and feel your very best. They believe in delivering consumer-preferred products that work no matter your level of lip dryness. That’s why they’ve tested our ingredients over generations, so only the products that have proven to provide optimal moisture make it into their formulas.
Carmex believes in excellence, in all facets. That’s why we source ingredients that work as hard as you do, creating products for whatever you’re taking on next. If you need it, we strive to provide it. They believe in many things here at Carmex®. But most of all, we believe in carrying on their tradition for the generations of lip balm seekers to come.