About - Etude House

Etude House

About Etude House

Etude House is a Cosmetics Brand based in South Korea which has been founded in 1966. The inspiration for the brand name “Etude” is from the studies of Frederic Chopin of the piano and it is owned by Amore Pacific in 1990.

Etude House is a Korean Cosmetic Brand that radiates passion and has a keen focus on colorful makeup giving the fun attitude with its girly, creative and unique products. Every product is up to the latest beauty trends with the extraordinary palette of colors that will never go out of style. The Cosmetic Brand is famous for its viral makeup products that are advanced, fun, easy-to-use and availability worldwide.

Korean brand Etude House develops high quality skincare and cosmetic products at affordable prices. Young women is the brand’s inspiration upon its conception. Now, Etude House is a leader in coming up with different shades of color palette, creating original and magical packaging that attracts the attention of every little child inside every woman.

Etude House makes a boring daily routine, like makeup, fun and exciting with its endless choices and colorful outcome. The Cult-favorite Cosmetic Brand is sure to make your inner child jump with glee having to celebrate their beauty, and adventurous spirit.

Etude House believes that “[together] we can create better and more exciting products for our customers to find enjoyable play and self-discovery for their unique beauty.” These trend-focused, young women turn to Etude House’s lovely, playful stores for affordable bestsellers like Dear My Blooming Lips-Talk, Precious Mineral Any Cushion, Play 101 Pencil, and Moistfull Collagen Cream.