The world didn’t expect Kim Kardashian-West to release her own line of makeup, but here it is:

In this video, Kimmy demonstrates her quick and easy makeup routine, using only her KKW Beauty Contour Stick.

I always had so many products and I just wanted a little defined kit of all my favourite products,” she said

That could be just so easy,” she added.

If you’re lucky to have a KKW contour kit with you, the makeup tutorial she released is a must watch. It’s oddly satisfying to watch her put makeup on — Kardashian style!

Kimmy used her contour and highlighter stick as foundation, eye makeup, and lip liner. She showed how to blend the creamy product using a kabuki brush and a makeup sponge.

The results? Kimmy’s #iwokeuplikethis face appeared fresher and more natural.

There are news that the first 300,000 pieces of KKW Beauty Contour Kit were sold out in just ten minutes. She’s $14.4 million richer in less than an hour!

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It can be remembered that Kim’s collection of lipsticks within Kylie Jenner’s makeup line sold within 3 minutes.

Now that Kylie is not alone in the business of makeup, we can expect more beauty products which will shake the cosmetic stores wordwide.

Stay tuned to the KKW Beauty social media platforms, as well as Kim’s own for news of about her contour sticks.

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