About Too Faced

Too Faced is a beauty brand and is the brainchild of both co-founders, Jerrod Blandino and Jeremy Johnson, and before being the daddies of the now great brand, they both started behind the department store makeup counter.

The inspiration started when there was a “medieval time” in the 90’s when darkness was all the rage and pink had a bad reputation. According to them “With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.”

The Founders of Too Faced, Jerrod Blandino, and Jeremy Johnson, was very unimpressed and distressed by the very serious state of cosmetics industry that is why they aimed to start a company that will bring back the pink the cheeks, glamour, extravagance and femininity.

Too Faced has maintained a vision to come up with a makeup line that would bring back the color of the sixties and the joy of the seventies and lather back positivity into an industry that had become rigidly led by rules, not fun.

What defines the beauty brand this day has been thanks to the founders’ rebellious spirit and visionary focus. The beauty brand is offering a wide range of products for every men and women alike to choose from. Inclusivity is something Too Faced is proud of.

The beauty brand, Too Faced, was inspired by the founder’s love of Paris, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.