Dr Zeino Obagi

WATCH: Skincare pioneer Dr. Obagi on cosmetics trends

Dr. Zein Obagi is a board-certified practicing Dermatologist, world-renowned skincare expert, award-winning inventor, educator and author. He was the first to conceive new skin as a science, and coined the term Science of Skin Health which defined skincare to include creating and maintaining healthy skin. He wrote several best selling books including Obagi Skin Health Restoration & Rejuvenation (1999) and The Art of Skin Health Restoration & Rejuvenation: The Science of Clinical Practice (2015).

In this interview, he talks about the latest trends in the cosmetic industry and how brands can respond.