“I feel like lately makeup shaming has become a thing,” says Nikki, makeup artist and celebrated makeup guru (her channel has been featured by TeenVogue and Allure, and has over 2.8 million subscribers). “Therefore, I thought it would be cool to show you the power of makeup. A transformation. Because makeup… is FUN!”

Her video, The Power of Makeup, got over 28 million views, and showed what a little powder, cream and a swish of brush can do. Watch it here:

But wait — there’s more. Nikki inspired other beauty vloggers to share their own amazing makeup transformations. See FaceBeat ByCC’s Korean/Monolid version: not only do her eyes look incredible, but the contouring and foundation are flawless.

YunnieRose, another makeup artist and beauty vlogger, was burned when she was 9 years old. She learned how to hide her burn scars with artful application of foundation and concealer. Her makeup transformation and her thoughts on the power of makeup are incredibly inspiring.

Melanie Murphy shares how she hides deep acne scars and pigmentation. “My skin is my biggest insecurity,” she shares. “I used to walk to school and hide my face with my hair.” Makeup gave her that big confidence boost, and helped her show the world the features she was most proud of.

Makeup artist Junior Matias gives this shy and awkward girl her Cinderella mooment, transforming her right before your eyes into her most stunning, most confident self.

Dope2111, a popular Asian makeup vlogger who makes the most amazing anime and character makeup, works her makeup magic on her cousin Prasanna. She transforms her into her favourite Bollywood actress.