We all know that relaxing feeling you get after a soothing facial. But when you’re just about getting ready to pay and head on your way, you’re bombarded by hard-selling. From getting you to sign up for packages to asking you to purchase their products, it can put a damper on the calming after-effects of a facial.

But here’s the thing, Joanne Kok, founder of Aleptav, felt the exact same! She truthfully disliked the hard-selling tactic used by most retail beauty salons. Therefore, she decided to establish Aleptav, a home-based safe haven where clients can get satisfying facials without needing to deal with pushy staff. Other than that, Joanne always puts her clients first, providing one of the best customer services and maintaining close relationships with all her customers.

In our recent Beauty Insider Awards 2023, Aleptav won the Editors’ Choice Award for Best Home-Based Facial Treatment and we’re here to talk about it all!

Quitting Corporate To Pursue Passion

Before Aleptav was born, Joanne was working a corporate job in the HR industry. Though it was what her parents had hoped for, she knew the corporate life wasn’t for her. With encouragement and support from her husband (then-boyfriend), she took the leap of faith to pursue her passion. Had her business not succeeded, her plan was to rejoin the corporate world.

But the establishment of Aleptav proved that Joanne was certainly on the right path. She set up the business in the comfort of her own home and invited her colleagues to be her first clients. Through the burning passion that exuded in her skills, her colleagues were delighted with their treatment and continued supporting her. This allowed for the continued expansion of her business until today.

From Clients To Friends

What makes Aleptav unique from most beauty salons is its marketing, which is done through solely Instagram and word-of-mouth. The latter proves just how close Joanne is with her clients, often building a friendly relationship with them and sometimes even throwing in little gifts.

She even hosts client appreciation events where she and her clients bake tarts, produce floral arrangements and even craft beaded earrings. We’ve truly never seen any beauty salon that’s so intentional with its clients!
With such affordable pricing for its facials and products alongside her belief in no hard selling, it’s no surprise that Joanne has served hundreds of clients. Though she offers a wide range of facials like the Oxyjet Facial, Sonic Detox Facial, Bojin Meridian Facial and more, many rave about the Diamond Peel Facial in particular.

Diamond Peel Facial by Aleptav

It’s not uncommon to see stressed and dull skin, considering how most of us have extremely hectic work schedules these days. Other than that, the increasing environmental pollution can also clog our pores, causing more acne breakouts than we’ve ever had before. Well, if you suffer from these skin concerns then you might want to try out the Diamond Peel Facial by Aleptav.

The first thing you need to know about this facial is that it’s non-invasive, so you won’t have to worry, especially if you have sensitive skin. Aside from that, it uses a mechanical exfoliation process through the use of a wand-like tool with a diamond tip. Hence, the name of the facial, “Diamond” Peel.

The tool is used to remove excess oil, dirt and dead skin cells as it grazes over the surface of the skin. Through this exfoliation method, customers can expect to see youthful and brighter skin immediately after the facial. Furthermore, the facial also helps stimulate collagen production while getting rid of fine lines and wrinkles. This allows the skin to firm up and appear young and smooth.

Another plus point of the Diamond Peel Facial is that it helps to even out patchy or uneven skin complexion. It can help to reduce dark spots and acne scars, giving your skin an overall radiant finish. As for acne breakouts, the facial assists in unclogging your pores and removing impurities that cause these breakouts. Over time, you will realise the reduction in your acne breakouts. This is why this facial is also ideal for those suffering from acne.

Almost anyone can opt for the Diamond Peel Facial, as it helps combat a wide range of skin concerns. However, it’s most ideal for ageing skin, uneven skin, and stressed or dull skin. Although we recommend it to just about anyone looking to achieve a brighter and more youthful complexion.

If you’re looking to visit Aleptav to try its Diamond Facial Peel or just about any other facial they offer then book now with Beauty Insider’s Book & Go service. All you need to do is click the link down below to Book & Go – it’s that easy!

book now with

For more information on Aleptav, follow them on Instagram

Price: SGD$138 for Diamond Peel Facial, First trial price: SGD$108
Address:445B, Clementi Avenue 3, S122445
Operation Hours: 10am – 8pm
Contact Number:+65 8198 7100
Email: aleptav@outlook.com