When we hear the name “Alicia Keys” all we can think about is how comfortable she has been going out with her flawless bare face since the year 2016. Ever since she has been encouraging her loyal followers and fans to embrace and love their own skin.
Alicia explained that going makeup-free was one of the strongest and most empowering decisions she has ever made. She also adds that she has felt more free and beautiful ever since. Can you imagine, a celebrity attending red carpet event without a hint of makeup! 😱 – that’s some next-level confidence 😍
Hence, when she announced that she will be launching her own lifestyle beauty brand, we could not contain our excitement!
However, even though she is launching this brand of hers with e.l.f. Beauty, it is not a collaboration, her brand will be under the e.l.f. beauty umbrella! What’s more, is that she revealed that her brand will be launching next year and it is going to be cruelty-free and dermatologist-developed! – We’re literally screaming 😭
Chief Executive Officer at e.l.f. Beauty mentioned “We are beyond thrilled to leverage our strengths to help realise Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension. Alicia is not just an icon, she’s an inspiration. Her perspective on beauty is timeless and soulful. Together we are painting the highest vision to blaze a new trail in beauty”.
At this point, we’re still unclear about what the brand will be launching with or what the name of the brand will be, but we have a guess that it would consist of products to enhance one’s natural glow instead of cakey and heavy makeup.
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My lil munchkins took these pics! (Ok, not the one of them but you get it!! 🤣🤣) You should’ve seen them! Genesis, who’s 5, was so excited to be the leader (finally!) and the main photographer, but that camera was so big and heavy after a few clicks he was DONE! Good thing for his older brother Egypt being able to step in! That picture of me in the orange dress Egypt actually told me where to put my hand and body position!! (I bet he LOVED bossing me around for a little bit) I loved it too!! Then when everyone pooped out on me, the brilliant hubby was there 😍😍😍 Honestly, a big shoot like this was a pretty intimidating undertaking but it ended up being fun with the ones I love helping me through Family and love are the most beautiful things! I’m grateful for them, for you, and this beautiful display of togetherness! Big love to @instylemagazine and all the magnificent people that help special things come together! I adore u Thinking about you and sending all my love ✨✨✨
Additionally, e.l.f. Beauty is well-known for producing high-end quality makeup at really affordable prices. Let’s hope that the brand stays in line with this!