Beauty News
Alicia Keys Announced The Upcoming Launch Of Her Own Lifestyle Beauty Brand
When we hear the name “Alicia Keys” all we can think about is how comfortable she has been going out...
By: / August 7, 2020
When we hear the name “Alicia Keys” all we can think about is how comfortable she has been going out with her flawless bare face since the year 2016. Ever since she has been encouraging her loyal followers and fans to embrace and love their own skin.
Alicia explained that going makeup-free was one of the strongest and most empowering decisions she has ever made. She also adds that she has felt more free and beautiful ever since. Can you imagine, a celebrity attending red carpet event without a hint of makeup! 😱 – that’s some next-level confidence 😍
Hence, when she announced that she will be launching her own lifestyle beauty brand, we could not contain our excitement!
However, even though she is launching this brand of hers with e.l.f. Beauty, it is not a collaboration, her brand will be under the e.l.f. beauty umbrella! What’s more, is that she revealed that her brand will be launching next year and it is going to be cruelty-free and dermatologist-developed! – We’re literally screaming 😭
Chief Executive Officer at e.l.f. Beauty mentioned “We are beyond thrilled to leverage our strengths to help realise Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension. Alicia is not just an icon, she’s an inspiration. Her perspective on beauty is timeless and soulful. Together we are painting the highest vision to blaze a new trail in beauty”.
At this point, we’re still unclear about what the brand will be launching with or what the name of the brand will be, but we have a guess that it would consist of products to enhance one’s natural glow instead of cakey and heavy makeup.
Additionally, e.l.f. Beauty is well-known for producing high-end quality makeup at really affordable prices. Let’s hope that the brand stays in line with this!