Over 40 beauty and wellness brand leaders have joined forces to work on BeautyUnited. BeautyUnited is a coalition that is created by Moj Mahdara in response to the COVID-19 crisis to raise awareness and funds for a vital initiative that impacts the wellness and global beauty industry.

Not only that, but BeautyUnited is also currently focused on supporting the frontliners in the healthcare industry in two key initiatives which are fundraising for the Frontline Responders Fun in providing live-saving PPE, and medical equipment and donating personal care products to frontline healthcare workers.

This group is led by BeautyCon cofounder and CEO, Moj Mahdara who mentioned in a press release “I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses and all the health care workers on the front lines of this pandemic. We are resolved to support collective actions that can have a big global impact. Now is the time to be UNITED”.

In addition to that, to raise further awareness and funds, BeautyUnited has launched a campaign video that features all your favourite beauty influencers and leaders. The video urges the public to donate to the doctors, nurses, first responders and all the other health workers.

Here is the video:

https://www.instagram.com/tv/B-uVR_jh0cM/

BeautyUnited has already raised about $6 million and aims to raise at least $4 million more to reach their target of $10 million.

Among the beauty celebrities that are involved in this campaign are Gwyneth Paltrow of Goop, Victoria Beckham of Victoria Beckham Beauty, Drew Barrymore of Flower Beauty, and Huda Kattan of Huda Beauty.

The full list of the founding members are as follows:

  • Moj Mahdara (Beautycon)
  • Gwyneth Paltrow (Goop)
  • Drew Barrymore (Flower Beauty)
  • Bobbi Brown (EVOLUTION_18)
  • Victoria Beckham (Victoria Beckham Beauty)
  • Rosie Huntington-Whiteley (Rose Inc.)
  • Huda Kattan and Mona Kattan (Huda Beauty and Wishful)
  • Cassandra Grey (Violet Grey)
  • Francisco Costa (Costa Brazil)
  • Charlotte Tilbury (Charlotte Tilbury Beauty)
  • Marianna Hewitt and Lauren Gores Ireland (Summer Fridays)
  • Zanna and Mazdack Rassi (Milk Makeup)
  • Dr. Barbara Sturm (Dr. Barbara Sturm Molecular Cosmetics)
  • Shani Darden (Shani Darden Skincare)
  • Beatrice Dixon (The Honey Pot Company)
  • Lilli Gordon (First Aid Beauty)
  • Shannon Vaughn (Pursoma)
  • Jeff Raider (Harry’s)
  • Katherine Power (Versed Skincare)
  • Tara Foley (Follain)
  • Esi Eggleston Bracey (Unilever)
  • Rae Ann Silva (Beautyblender)
  • Holly Thaggard (Supergoop!)
  • Joe Cloyes and Greg Gonzales (Youth to the People)
  • Gregg Renfrew (Beautycounter)
  • Sharon Cutler (UOMA Beauty)
  • Rachel Roff (Urban Skin Rx)
  • Ariel Wengroff (Arfa and HIKI)
  • Dr. Nigma Talib (Dr. Nigma)
  • Bryce and Gigi Goldman (Kopari)
  • Dr Josh Axe (Ancient Nutrition)
  • Dr Raj Kanodia (Amla Beauty)
  • Jerrod Blandino and Jeremy Johnson (Too Faced)
  • Bianca Bolouri (Lime Crime)
  • Debbie Perelman (Revlon)
  • Kurt Seidensticker (Vital Proteins)
  • Tina Craig (The U Beauty)

Additionally, if you are in a position to help out and donate, do visit the Frontline Responder Fund GoFundMe and know that your donation will be going towards providing medical and safety equipment for these workers.

On the other hand, if you would also like to support a few of the brands involved in the BeautyUnited campaign, visit TheBeautyUnited.org to learn more