Beauty Product Trends To Follow This 2018

With non-stop product launches and never-ending streams of trends born on social media, consumers are getting more and more attentive to quality, effectiveness and immediate results. That’s why the only constant thing in the beauty industry is innovation. Brands have no choice but to continue renovating and innovating their products in order for them to continue in line with today’s consumer demands. Discover the beauty product trends in this article:

Patches and Masks

From sheet masking to homemade face mask recipes, it has been the most favorite part of the skincare routine for quite a time now because not only is it easy to apply, it is also fun to use and are great at delivering results. Face masks don’t just offer results that improve the overall appearance of your skin, they can also be quite therapeutic. Masking helps all of your other skin care products work more efficiently. If you want your day lotions, serums, and nighttime products to be absorbed by your skin quicker and deeper, then a face mask is a must.

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Body Skincare

The skin on your body is different to facial skin. It has fewer oil glands and therefore, tends to be drier. It’s much slower at turning over and renewing skin cells, which means it has less natural exfoliation, leading to scaly, thick skin. Apart from healthcare products, you can consider aromatherapy, massage therapy, sauna bath, etc. These therapies can help your body stay strong and fit.

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Beauty Technology

Gadget-free grooming is fast becoming a thing of the past as our beauty cabinets fill up with more and more gizmos. Our busy schedules and the demand for at-home treatments have shown a boom in high-tech devices: from micro-current facial cleansers to electric toothbrushes. It makes perfect sense: in the age of electric cars and virtual reality, it’s only natural that the beauty industry should also innovate.

Eco-friendly Products

Conventionally produced beauty products contain ingredients that may have negative impacts on our environment. These conventional beauty products are made with ingredients that were harvested with pesticides and other harmful chemicals, which can greatly damage the soil. By using organic and natural products, you are promoting the manufacturing of cleaner products. The ingredients are made from chemical-free farms, the processing method is cleaner too. Eco-friendly beauty products typically utilize organic formulas. Many mainstream beauty products use ingredients that in small doses don’t affect us in the short term. In the long-run, however, some of these ingredients can have the reverse effect on our bodies as initially intended. 

Unisex beauty

Starting with unisex products the market has been expanding to reach more consumers by giving them more options that serve what they are interested in. Certainly, one of the largest trends that will be seen in the next year is the growth of the Men’s Market which has already gotten much bigger and broader.