The inclusive movement has really transformed the beauty industry in whole aspects. Well thanks to Fenty Beauty, they have kickstart such a movement and make it mainstream when they were launched back in 2017. Frankly, when they announced that they will drop about 40 shades of foundation, it is a divine sign for everyone! Since then, more and more brands have come forward with their stance on inclusivity. Honestly, who doesn’t love it? We are being pampered with various products and shades that we didn’t think will be accessible before. Whether we have different skin tones, gender or even skin type, this movement binds us all! Below, Beauty Insider has listed 10 inclusive beauty brands that champion uniqueness and diversity.

What is Inclusive Beauty?

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As the name suggests, inclusive beauty emphasizes creating products that cater to different groups such as skin type, skin tone, gender, and religion. This movement has shifted from the traditional aspects of what is perceived as the standard norms. Additionally, inclusive beauty brands also allow people from other groups to enjoy products that are previously inaccessible to them. Whether it is halal certified beauty products or simply beauty tools created specifically for those with disabilities, inclusive beauty brands have made the world a better place.

10 Inclusive Beauty Brands That Need to Be Under Your Beauty Radar!

1.Fenty Beauty

You must have seen this coming! It will be a total disaster to not include Fenty Beauty on top of the list! Known for the infinite list of shades that complement different skin tones, Fenty Beauty has amped up the beauty industry with its concept. Founded by Rihanna in 2017, Fenty Beauty has always envisioned a beauty industry that promotes inclusivity and diversity. They have definitely caused a storm that is known as the ‘Fenty Effect’, in which other brands have followed suit their steps.

2.Morphe

This one is for Morphe babes out there! Established in 2008, Morphe has position itself as one of the cult favourite makeup brands. The brand is known for its unconventional ways and they do not conform to the standards. In fact, if you head out to their website, it is all stated in there. Since their establishment, Morphe has collaborated with various organizations and influencers for projects which aim to bring societal changes. The prime example is the partnership that they had with Make It Black, in which they donated about $62,480, to the organization.

3.Milk Makeup 

Founded by Mazdack Rassi, Dianna Ruth, Georgie Greville and Zanna Roberts Rassi, Milk Makeup is one of the inclusive beauty brands that have always support diversity. This cruelty-free brand regarded that style and experiment are ways for us to express ourselves. Their social account also persistently posted about the current racial and social issues. The products are curated to complement people from different groups.

4.Aesop

Next on the list is Aesop, which is loved by many people for its high quality formulations, amazing scent and efficacy. Their products are created without any limitation to the labels, specifically gender. Hence, it is solely based on your preference, skin type or concerns. With its simple yet elegant packaging, added with the formulation, their products are curated for everyone.

5.MAC Cosmetics

MAC Cosmetics, the OG of inclusive beauty is the perfect representation of what the movement is all about. Founded by Frank Toskan and Frank Angelo, the Studio Fix Fluid has about 63 shades that cater to different skin tones. They also include several personalities from different groups in the campaigns. This is evident as the brand upholds the value, ‘All Ages, All Races, All Genders’.

6.Youth to the People

The Superfood Cleanser by the Youth to the People has definitely disrupted the beauty industry. But beyond that, they are known for their mission to empower the community, especially the LGBTQIA. Plus, the brand also donates their sale to various non-profit organizations. They are the true champion of a brand that represents the whole community.

7.Maybelline

Indeed, it seems that our cult favourite brand is also recognised for its initiative in upholding the values of diversity and inclusivity. Plus, they are known to offer various shades for a wide range of skin tones. The highly rated product, Fit Me! Matte + Poreless has around 40 shades. Plus, they even partnered with Manny Gutierrez and Shayla Mitchell which is an initiative to create awareness on diversity.

8.Noto Botanics

Helmed by Gloria Noto, Noto Botanics has positioned itself as a brand that takes gender labels to the next level! They aim to deliver multipurpose products that are essentially gender fluid. Currently, the brand has raised about $26,000 that will be donated to several non-profit organizations such as The Okra Project, Black Mama’s Matter and Planned Parenthood.

9.Too Faced

The next brand that makes the cut for our list of the best inclusive beauty brands is Too Faced. Well, it all started with the Fenty Effect! Following the movement of inclusivity in the beauty industry, they launched the Born This Way project which is in partnership with Jackie Aina. They also incorporate such a mission by providing various shades for different skin tones.

10.Make Up For Ever

Last but definitely not least is the Make Up For Ever! They are one of the brands that have been upholding inclusive beauty way before Fenty Beauty stepped in. Back in 2015, they created the Ultra HD foundation which is available in over 40 extensive shades. In fact, the brand also values uniqueness, diversity and inclusivity since they were founded. With various campaigns and projects promoting such values, they have been at the forefront of inclusivity.

Which one of these best inclusive beauty brands that you love? Let us know in the comments below and make sure to follow Beauty Insider on Instagram and Facebook for the latest update!