Abercrombie & Fitch is one of the world’s primary apparel retailers. It was founded in 1892 by David T. Abercrombie, an outfitter for the elite outdoorsman. Ezra Fitch saw the potential of Abercrombie and became a business partner where the company was then renamed Abercrombie & Fitch Co. The store widely expanded and has dressed America’s notable leaders such as President Roosevelt, and the pilot Amelia Earhart.

The first Abercrombie & Fitch fragrance was launched in 1997, but it was in 2002 when it came up with its most popular fragrance intended for men. Fierce was created by master perfumer Christophe Laudamiel and Bruno Jovanovic. It has the scent of a floral bouquet of jasmine, rose and lily of the valley on a herbaceous, woody base. In 2019, it relaunched this iconic fragrance.