Antonym Cosmetics was fashioned in 2010 by the mind of Valerie Giraud, who believed that skin deserves natural and organic makeup with clean ingredients that don’t risk compromising the condition of your skin.

Valerie’s desire, ingenuity, and expertise in makeup artistry commenced the making of a skin-friendly and cruelty-free makeup collection. Though organic, Valerie personally believed that just because Antonym Cosmetics is all-natural makeup brand, it does not necessarily mean it is makeup only for a natural look. Antonym products are highly pigmented and luxurious on the skin, offering a broad range of makeup such as their popular products: Antonym Baked Blush and Antonym Eyeshadow Quattro.

Following the success of the Antonym Makeup Line, this brand’s products are favored by many famous makeup artists who have done makeup for celebrities at The Golden Globes, Sundance event, the AMA Awards, and Film Premieres.

Today Antonym is an organic makeup brand that is growing a niche presence in the US market, and has also expanded to other countries such as Australia, Canada, Israel, and Pakistan.