Blithe is a skincare brand that aims to bring smarter cosmetics for the modern woman to live their everyday lives with more confidence through improved skin.

Based in South Korea, Blithe offers ‘anti-polluaging’ products to combat visible signs of aging caused by pollution, bringing healthy and vitalised skin to the urban woman.

Through research and development of the urban lifestyle , Blithe continues providing products that are rich in extracts to help minimise skin’s irritation caused by pollution and stress. The brand has introduced skincare lines such as the ‘Patting Splash Mask’ and the ‘Vital Treatment’ to cater to every women’s skin concern.