Elizabeth Arden is one of the longest-running cosmetics, fashion, beauty and fragrance brands worldwide. The brand was established by the legendary innovator and go-getter entrepreneur, Miss Elizabeth Arden. Born in Florence Nightingale Graham, she traveled to New York City in hope to pursue her business venture, and soon enough she opened her first Red Door salon on Fifth Avenue, in 1910. The name “Red Door” was later changed to “Elizabeth Arden”.
Elizabeth Arden is one of the world’s most renowned beauty brands, as it has been the first for starting many beauty ideas that are still being carried out to this day. Elizabeth Arden was the first brand to introduce eye makeup to the American women, the first to make travel sized products, the first to offer in-store makeovers, and many more.
Elizabeth Arden herself lived by her mantra, “To be beautiful is the birthright of every woman.” The brand advocates that beauty does not come from makeup, but it is merely a tool to enhance and develop a woman’s finest natural assets.