Erno Laszlo was born in Hungary in the year 1897 and studied skin pathology and diseases under Professor Max Joseph, who is said to be the father of modern dermatology. Dr Laszlo formulated his products to treat many different types of skin conditions, formulating products infused SPF and also for acne-prone skincare products to cure acne. 

Erno Laszlo believes in the fact that everyone is different and in need of their own bespoke skincare regime. Therefore, he formulated products to aid the skin in dealing with the stress of modern life, like constantly travelling, while being able to deliver successful results.