Essie was founded in 1981, by Essie Weingarten. Essie Weingarten moved to Las Vegas to pursue her passion for the nail-polish business, with the marketing knowledge that New York women take extra care of their appearances. The business venture was a success, and soon after, the brand was available in over 10,000 salons.
Essie offers nail colors, nail polish, and nail care products; a brand trusted by many beauty professionals, celebrities, fashion icons, and manicure lovers. The brand offers a wide array of different high-quality nail colors with an impressive range of color shades. Essie’s products allows women to express themselves using fun colors, with quirky color names.
Even after over 35 years in the in the industry, Essie is still known for the three initial nail colors that launched their success in 1981: Blanc (white), Bordeaux (deep wine red), and Baby’s Breath (cream color).