Fenty Beauty is a beauty brand founded by internationally acclaimed artist, Rihanna.
Rihanna is a woman that embraces diversity, and admires the many kinds of beauty every woman has. Fenty Beauty was born out of this advocacy for diversity, merged with Rihanna’s personal love for makeup and beauty.
Fenty Beauty made its first debut when it released 41 shades that sparked worldwide praise for making a very inclusive line for every woman, and every skin tone. Gone are the days when we couldn’t find the exact shade of foundation to match our natural skin tones. Rihanna created Fenty Beauty with the strong belief and vision that “women everywhere would be included”, catering products to a wide range of skin tones, developing formulas suitable for all skin types, and pinpointing universal shades.
“Makeup is there for you to have fun. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.” – Rihanna