Huda Beauty was founded by beauty vlogger Huda Kattan, and launched the cosmetic brand along with her sisters in 2013.  The brand’s first products were initially a collection of false eyelashes under the Huda Beauty name. Being a makeup artist, Huda had encountered many situations where she was not satisfied with the style and quality of faux lashed available in the earlier days. This inspired Huda to create her own line of faux lashed, which later lead to a collaboration with Sephora based in Dubai.

Since then, Huda Beauty’s array of beauty and makeup products have expanded, which include liquid lipsticks, lip contour pencils, textured eyeshadow palettes and complexion products, etc. All of which are popular and best-selling products, worldwide.

Currently, Huda Beauty is the top beauty Instagram account, with a progressively growing beauty community of over 26 million followers.