Infuse My. Colour was created by Rob Forgione and Denis Kovalyov, who are hairdressers who specialise in colour and hairdressing education. Infuse My. Colour shampoos infuse your hair with colour as your shampoo your hair. Also, Infuse My. Colour’s products are certified to be cruelty-free, vegan, free from silicones, sulfates and parabens.