Innisfree was Korea’s first natural eco-friendly skincare brand that shares the benefits of nature from the immaculate island of Jeju. The brand’s mission is to work in harmony with the environment; creating natural skin-caring products from the island, while still helping to preserve it.

Innisfree’s thoroughly researches and studies the benefits of nature, and uses its purest ingredients to formulate healthy and harmless beauty products. The brand’s conviction to maintain the balance of nature has also inspired them to use only eco-friendly containers. Innisfree aims to be a socially responsible brand, taking part in campaigns advocating for a green lifestyle, as well as returning one percent of their annual profits to the community.