IT Cosmetics is a luxury makeup brand founded by Jamie Kern Lima and Paolo Lima, a husband and wife team. Jamie is an award-winning news reporter who spent years concealing her rosacea and hyperpigmentation with heavy coats of makeup. With the help of top surgeons and dermatologists, they have successfully developed products that have helped individuals with different skin issues. Their products are formulated with skin-loving ingredients that have the benefit of nourishing even the most susceptible skin types.

In 2016, IT Cosmetics was acquired by L’Oréal, a leading cosmetic company that provides safe, effective, and quality makeup. Years after the acquisition, IT Cosmetics became the 2nd biggest luxury makeup brand according to Forbes.