Maison Margiela is a Parisian fashion house established in 1988. It was previously known as Maison Martin Margiela. The brand is best known for its fashion satire. The brand’s strange emblem includes a series of numbers ranging from 0 to 23. These numbers represent the brand’s product code. For example, the number 23 represents fragrance while the number 8 represents eyewear. This fashion house stretches the limits of fashion by deconstructing, reinventing, and redefining the male and female silhouettes.

Maison Margiela launched its first fragrance collection in 2010. It was originally unnamed to give it a mysterious vibe. Two years after its release, it was renamed Replica. It represents recreating fond memories through a memorable fragrance.