Olaplex

Olaplex is a hair care brand whose primary focus is to prevent hair damage. Its existence became the turning point of the entire hair industry by giving professional hairdressers, salons, and individuals the assurance of repairing damaged hair while getting chemical hair treatment that can lead to permanent damage.

The hair is fragile. Preventing hair damage is one thing, but Olaplex ensures that their products are not only for hair protection. It nourishes and improves the hair’s integrity by rebuilding broken bonds that make up the hair. Individuals suffering from dry and brittle hair can benefit from this. Their products penetrate the hair on a molecular level to improve its texture and make it feel softer.

Olaplex was created when Dean Christal met up with two doctors that developed UV reactive coating that covers medical implants while doing his stem cell research. This coating is the reason the body does not reject artificial implants. Dean suddenly had an idea to make use of this protective coating to prevent hair damage. Dean patented his product after a few years of development, but it was still flawed. The name Dr. Craig Hawker was given to him by one of his team of scientists who helped with the creation. The two met along with Dr. Eric Pressly at a garage in Santa Barbara, California where he was given a bottle of what would be the start of the Olaplex brand.