Paco Rabanne is a fragrance and beauty brand that is behind the internationally acclaimed perfumes like Paco Rabanne Pure XS and Paco Rabanne 1 Million garnering more than millions of people loving every scent.
He started his career in fashion by creating jewelry for Givenchy, Dior, and Balenciaga and founded his own fashion house in 1966. He used unconventional material such as metal, paper, and plastic for his Metal Couture and outlandish and flamboyant designs.
Rabanne is known for the green costume worn by Jane Fonda 1968 science-fiction film Barbarella. Françoise Hardy was a big fan of Rabanne’s designs. The popular French singer Mylène Farmer continues to bring the extravagance of Paco Rabanne to her live concerts.
In 1968, he began collaborating with fragrance company Puig, which resulted in the company marketing Rabanne’s perfumes. In 1976, the company built a perfume factory in Chartres, France. In the 1980s, in Brazil, his men’s perfume brand registration was forfeited due to a court judgement that the brand was never officially present in Brazil despite heavy advertising and a strong local awareness. The court reasoned that because the Puig’s local distributor was smuggling perfume into Brazil, the company could not show proof of payment of import duties. It took six or seven years to recover his brand name in Brazil.