Pat McGrath Labs is an award-winning luxury cosmetic brand created by a legendary makeup artist of the same name. She created the brand because she has always been obsessed with makeup. According to an interview with Time Magazine in 2007, it was stated that she would blend pigments with her makeup because there were limited choices for dark skin individuals during that era.

Pat McGrath Labs released its first core series of cosmetics in 2017. This includes lipsticks, eyeshadow palettes, and eye and lip pencils that fit all skin colours. It contains premium quality ingredients with blendable colours. This makeup line also features several added benefits, such as additional skin nourishments and moisturisers.