Percy & Reed


Percy & Reed is cosmetics and beauty brand that is created by two of London’s leading hair personalities, Paul “Percy” Percival and Adam Reed, Percy and Reed is known for its range of easy-to-use, high-performance products.

These products that Percy & Reed takes pride in includes the Perfectly Perfecting Wonder Care Conditioner and the Perfectly Perfecting Wonder Wash Shampoo. Percy & Reed’s goal is to create modern, wearable haircare from volumising sprays or moisturising conditioners that truly work and are accessible to everyone from the girl next door to celebrity A-listers.

According to them, they had spent decades working with the best in the business, jet-setting around the world, tending to the locks of the famous and glamorous but they ultimately wanted what they had learned to be available to everyone, not just the A-listers and the fabulously wealthy. So they teamed up and opened a salon in London.