Shu Uemura is a Japanese beauty and cosmetics brand turned international due to the success of their beauty products. Its products had been proven effective, and it is affordable. Shu Uemura is the beauty brand behind the most loved beauty products like The Lightbulb Fluid Foundation and Sponge and Ultime8 Sublime Beauty Eye And Lip Contour Cream.

Shu Uemura was developed on the philosophy that beautiful makeup starts with beautiful skin. Powerful phyto-ingredients and breakthrough technologies are combined to create cutting-edge makeup, innovative skincare and elegantly crafted professional tools that fuse simplicity and elegance.

Shu Uemura was inspired by a professional spirit of makeup artistry, Shu Uemura’s holistic philosophy is “beautiful makeup starts with beautiful skin.” He firmly believes that quality skincare is essential to creating artistic makeup expression, Shu Uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.