Smashbox has one great back story. Smashbox first started to be one of the most iconic photo studios in the United States.

Smashbox, later on, became one of the most bought cosmetics brand known for helping create confident and empowered women everywhere to be their most kickass beautiful selves by producing products that could help each and every consumer feel good about themselves.

According to them, Smashbox lives for the lipstick. They also get so much excited about the primers that they release. Some of the most loved products from them are the Smashbox It’s a Wrap Waterproof Makeup Remover and the Smashbox Photo Finish Primer Water.

But most of all, Smashbox loves sharing their makeup secrets with you. Why? Because they are a beauty brand born out of a real photo studio—the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what they do here. It’s all about being your most kickass beautiful self at Smashbox.