Sulwhasoo is a Korean brand that harnesses the natural healing properties of Korean herbal medicine, and incorporates those ingredients into their skincare and beauty products for overall better effects.

The brand was founded by Suh Sung-whan, from a city in Kaesong; a city well-known for its quality ginseng. Suh grew up under the supervision and training of his mother, and learned the importance of using high quality ingredients. The brand was born out of Suh’s innovation to make cosmetics using his what he had learned during his childhood, and the natural benefits and qualities of Korean ginseng.

In 1966, Sulwhasoo’s first Ginseng Cream was launched, and that was the first of many more products that followed after.