The Ordinary


The Ordinary is a beauty brand of evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare the includes products like Resveratrol plus Ferulic Acid, Alpha Lipoic Acid and Glycolic Acid 7% Toning Solution.

The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

The Ordinary does not test on animals and does not ask others to do so. For this reason, none of their brands or products are sold in mainland China since such sales require animal testing for registration purposes.

The Ordinary is free of parabens, sulfates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone.

The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honorable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation our brands, Hylamide and NIOD, continue to bring to the category.