Yardley London is a beauty brand that has been making its rounds in the international market because of its good smelling and affordable products like English Lavender Moisturising Fragrance Body Mist and Lily of the Valley Luxury Soaps.
Yardley London is well known as a provider of luxury fragrances and soaps. An entrepreneurial young man named Jonathan Yardley obtained a royal warrant for the provision of all the soap to the City of London. The means by which this warrant was obtained are lost to history, however we might suppose it involved payment to the monarch of a sizeable, and no doubt welcome, sum.
With its chic and elegant scent, lavender has been favoured since the earliest human civilisations. Since the House of Yardley was first opened to the public in 1770, lavender has remained their signature scent and they have dedicated the company to understanding and appreciating every nuance of the plant. In the 1930s they commissioned scientists to scour the globe for the most sought after varieties, which lead to the discovery of Lavandula Augustifolia. This unique species is still grown in England today and forms the basis of their signature range.
In the decades that follow, Yardley would enjoy a succession of famous corporate parents, including Beechams, Well and Lornamead, until in 2012 the now-legendary brand was acquired by Wipro Enterprises, manufacturer and marketer of personal care products. Today’s Yardley London embodies this rich and wonderful heritage with pride. We continue to create exquisite luxury items for discerning customers the world over, carrying on a tradition and lineage that other perfumery houses can only aspire to.