ZOEVA is a young, innovative and successful cosmetics brand from Germany, which focuses on the individual beauty of women and is internationally recognized for its profound love and passion for color cosmetics and makeup brushes. Every ZOEVA product is designed with conviction and devotion to makeup as well as particularly high standards in quality.
Ever since creeping onto the blogosphere, ZOEVA has boomed to fast become one of the biggest makeup brush authorities around. Ever since experiencing the frustration of molting brushes day in and day out as well as not being able to afford expensive counterparts, Zoe Boikou set out to find the solution to high performing products minus the hefty price tag – and thus, ZOEVA was born.
According to Zoe Boikou, the founder of ZOEVA, “For a long time, I was looking for good quality brushes at an affordable price but I couldn’t find any and couldn’t afford the higher end ones. I realised that there needed to be something available in this area so I bought 10 brushes with no logo on them from a company in Canada and tested them. They were really good, so I opened an eBay shop to see how they would do. They sold out very quickly with a profit, and that was the birth of the company.”
Now 42 brush types later (as well as a collection of eyeliners, lipsticks and blushers), ZOEVA includes everything from gorgeous rose gold eyeshadow smudgers to eco-friendly bamboo foundation brushes, and the brand has no intention of slowing down.