The terms green beauty or clean beauty has come a long way from its outmoded clichés. While there is no industry standard for the phrase “clean beauty,” our most basic criterion is focused on what elements these formulas don’t include—free from parabens, sulphates, phthalates, and artificial perfumes, which is comparable to what clean-conscious brand like Kiehl’s and Root Remedies stand by.

One thing about joining in the clean beauty forces is that you won’t see any scare tactics and fear-mongering rhetoric, ‘’Oh, this acid was made to blend in inside your skin’’, ‘’This product contains fragrance that’ll help to make your face smells nicer’’. Umm, no, thank you. We think that beauty should be enjoyable above all else, and these clean beauty businesses give just that—along with some very impressive results.

Read also: Recycling Your Beauty Products Is A Lot Easier Than You Think, Here’s How

And good news to clean beauty devotees out there (us included), Beauty Insider is proud to announce that there’s another brand in town that advocates for all things clean. Cherelle Beauty—founded by two mothers who wanted to create a fuss free and effective skin care routine for busy individuals. With more than 10 years of beauty experience combined, their aim is to share skin care knowledge and also provide a personalised experience to their users who have different skin care concerns. 

Get To Know Cherelle Beauty 

Cherelle Beauty is a clean beauty business founded by two full time working mothers who wanted to develop a quick and easy skin care routine for the busy bee beauts. Both founders, Rosy and Joycelyn seek to share their skin care knowledge and also deliver a tailored experience to its consumers who have diverse skin care needs. 

What makes their brand scores the heart of many is that all of their products are 100% clean, vegan and green. That means alcohol-free, paraben-free, sulphate-free, mineral oil-free, petroleum-free, and cruelty-free—aiming to assist customers attain better and healthier skin. Their products also have been dermatologist tested, which are carefully created to suit all skin types and needs. Another score

The Founders’ Stories

For Rosy, the name ‘’Cherelle’’ was named after her own daughter, which also refers to the French word, ‘’Dear’’. The brand objective is to take care of your dear skin like how she devotes to taking care of her daughter. Being a full time financial analyst and a mommy of two, she struggles to find a suitable skin care product which can help with her skin during the hormone change and lack of sleep routine. She wants to establish an easy and fuss-free skincare regimen for parents or anybody who finds it difficult to treat oneself owing to late evenings, inability to sleep through the night due to a kid, overly hectic schedules, or appearing haggard due to having to juggle between work and family. Thus, Cherelle Beauty was founded with the objective to provide effective, efficient and clean skin care solutions. 

Together with co-founder, Joy—who is also a mommy of two and a beauty graduate from Cosmoprof, experienced makeup artist and beautician—Both created the brand in hope to persuade you to join them in being confident in your own skin and also finding some self-care time. Their major purpose is to help everyone learn more about their skin and choose the best and safe ingredients in order to obtain beautiful skin, all without having to break your wallet. The brand also contributes 10% of their sales revenue to sponsor underprivileged girls’ education, in hope to also contribute back to society.

Cherelle Beauty Products 

1. Sparkle Eye Ampoule 

Because we all know that our eyes are the most susceptible part of our skin, how about you try their Sparkle Eye ampoule to protect your eye contour from free radicals? The ampoule is a lightweight supercharged eye treatment that helps to moisturise the eye and decrease the appearance of dark circles. It is specially created with a mix of 9 active components. 

This eye ampoule also contains a collagen-boosting peptide and seaweed extract that lifts and brightens the eye contour dramatically. Botanical ingredients such as Chamomilla Recutita Flower extract and Rosa Centifolia extract are also included to moisturise and soothe the delicate eye contour. In addition to that, this must-have eye care also reduces the appearance of puffiness and fine wrinkles. It’s suitable for all skin types, so no worries!

Directions 

Apply an adequate amount onto your fingertip and massage the ampoule on to the eye contour. Lightly tap until all the ampoule has been applied. Avoid direct contact with the eye, rinse with warm water if irritation happens. For optimal results, apply twice a day.

Why We Love It: 

  • Reduces appearances of wrinkles/fine lines
  • Eliminates appearances of dark circles
  • Soothe inflammation and redness

Price: $ 39.90

Where To Buy: Cherelle Beauty

2. Revive Face Ampoule

Revive Face ampoule is a lightweight supercharged face treatment formulated with a combination of strong botanical actives and bio-mimetic peptide to relax and protect skin after irritation or aesthetic procedures. Neurosooth is a super-enhanced, biomimetic tripeptide that acts at the cellular level to alleviate the surface symptoms of skin irritation including redness and sensitivity. 

Purslane ingredients inside act as an antioxidant active ingredient rich in amino acids, multivitamins, and minerals—mostly found in the luxury treatment to prevent moisture loss and fully nourish skin with nutrients while potent botanical activities including Multi EX Botanical Plus and Allantoin help to prevent Transepidermal Water Loss and restore the skin’s healthy moisture barrier, ensuring optimal hydration and smoothness.

Directions

Apply an adequate amount onto your fingertip and gently pat onto your skin until all the ampoules have been fully absorbed. For optimum results, apply twice a day after cleansing. 

Why We Love It: 

  • Suitable for all skin types especially sensitive skin
  • Hydrate your skin up to 48 hours
  • Boost skin radiance 

Price: $69.90

Where To Buy: Cherelle Beauty

3. Revitalise Soothing Gel Cleanser

Revitalise Soothing Gel Cleanser is a non-foaming, gentle cleanser that attempts to wash your skin while keeping it moisturised. The cleanser promotes the age-defying longevity gene, boosts the skin’s protection against free radicals, and lightens skin discoloration thanks to a Swiss longevity complex and Botanical white complex. Niacinamide and PhytoMarine extract are also included in the jar to help ease skin breakouts and build the skin barrier, restoring the skin’s young look. This delicate mixture hydrates the skin and improves its overall health. 

The non-foaming cleanser has a light natural fragrance to allow you to be able to give you a spa-like feel when cleansing your skin. Relaxing yourself and cleanse your skin is what Revitalise Soothing Gel Cleanser aims to do. 

Directions

Every morning and evening, smooth over my pre-moistened face. Massage in circular motion to dissolve impurities. Rinse off with lukewarm water.

Why We Love It: 

  • Suitable for all skin types
  • Protects skin against free radicals
  • Brightens skin

Price: $35 

Where To Buy: Cherelle Beauty

Cherelle’s Products Review

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