Known for its extraordinary bath bombs and body care essentials, Lush, finally marked it’s 10th year anniversary in Singapore. How time flies? And in conjunction with their first decade journey, Lush hosted ‘’A Lush Christmas Tale’’, a virtual storytelling session, exclusively for the Holiday season. 

‘’Christmas is one of our favourite times of the year, and made even more special this year, as we celebrate a decade of Lush in Singapore’’, says Nafees Khundker, Managing Director of Lush Singapore. The event saw Lush invited over 50 media and key opinion leaders to tune in from the comfort of their homes via Zoom, and be immersed in delightful tales woven around inspiration, innovation and impact at Lush. 

Narrated by host Kelly Latimer and accompanied by guest storytellers from the brand, each chapter drew guests deeper into the magical story of Lush. The tale began with a welcome from Rowena Bird, co-founder of Lush, followed by a celebratory toast led by Nafees Khundker and Sohana Chowdhury, Managing Director and PR Director of Lush Singapore to commemorate 10 years of Lush Singapore. Read more to learn more about the successful Lush’s 10th year journey along with their splendid Christmas celebrations. Exclusively with Beauty Insider.

Get To Know Lush Brand

When it comes to cosmetics, Lush is known for doing things differently. Whether it’s by inventing new products that reduce unnecessary packaging, driving campaigns that reveal untold stories or by raising the bar of what a retail experience can look and feel like. Essentially, Lush aims to give more than it takes from society and the environment. And in a world where technology has become an essential part of every business, it is only natural Lush drives best practice when it comes to digital ethics.

Since establishing the brand almost 25 years ago, Lush has been driven by innovation and its ethics—creators of pioneering beauty care products such as the fizzing bath bomb, shower jellies and solid shampoo bars, emphasisng on using only fresh ingredients like organic fruits and vegetables. Cetfiied vegan, Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging. Today, Lush operates in 49 countries with 925 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

A Lush Christmas Tale Event

In ‘A Magical Christmas Surprise’, Lush Product Inventor Alessandro Commisso brought guests through the inspiration behind the theme for this year’s Christmas collection; ‘Naked Beauty for a Lusher World’ explored how Lush revolutionised cosmetics packaging over the years. On the other hand, Erica Allerey, Campaigns Coordinator at Lush Singapore, shared on the company’s core philanthropic principles and campaign work in ‘Love Notes to the World’; ‘Through The Looking Glass’ took guests on a trip down memory lane to revisit the most iconic Lush innovations and their inspiration; and ‘A LUSHcious Gift Sent From Above’ included a hands-on workshop to formulate their own Angels on Bare Skin, one of Lush’s best-selling cleansers.

Beautiful and responsibly sourced cardboard Christmas trees filled with Lush gifts and surprises were sent to guests ahead of the session, to open and discover more as they followed along with each chapter. True to Lush’s commitment to the environment, the trees were crafted in partnership with Paper Carpenter, Singapore’s one and only cardboard design agency, and perfect to be reused for guests’ own Christmas decorations this year. Guests were also treated to a pure and fully plant-based menu of canapés thoughtfully curated by Afterglow, a farm-to-table cafe that supports local farms and food artisans, along with a mocktail inspired by the festive collection and Lush’s 10 year anniversary from Taylor Adam, a newly-opened speakeasy cocktail bar discreetly tucked away in the heart of the CBD.

The Lush Festive Collection 2021 is now available at https://www.lushsg.com/.

Is Lush Now Anti-Social?!

From 26th November 2021, the global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat, until these platforms take action to provide a safer environment for users.  This policy is rolling out across all the 48 countries where Lush Operates. In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are barely being acknowledged. Lush, well known for being leaders rather than followers, has decided to address these serious issues now and to start by changing its own practices rather than waiting until others notice that there is actually a real problem.

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