15 Cruelty-Free Makeup Brands in Singapore That’ve Our Seal of Approval

By: Kavitha / July 28, 2020
Categories : Makeup

The current buzzwords that are frequently used in the beauty industry in Singapore are vegan, organic and cruelty-free! The one has the most searched volume though is cruelty-free makeup brands in Singapore! As a result of popular demands, many brands today ensure their products are manufactured without causing harm and death to animals. Because, essentially, no one wants an animal to die in the midst of getting our makeup products done, right?!

Well, with that in mind below Beauty Insider has gathered 101 to cruelty-free makeup brands in Singapore.

What is Cruelty-Free Makeup?

Cruelty-free makeup is a category of makeup brands or products that do not test on animals. Also, according to most advocates for cruelty-free beauty, A a product or brand should not test any ingredients used in the production of cosmetics on animals.

How To Know If a Brand/ Product is Cruelty-Free?

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Ohh, pretty simple yet many of us don’t know! Just look for the bunny logos in the picture above on the packaging of the products. You can find the bunny logos usually on the back of the product. Optionally, you can also use a cruelty-free app. Download a cruelty-free mobile app from App Store or Play Store where you can quickly scan a product’s barcode, and instantly know whether or not it is cruelty-free.

What Are The Top Cruelty-Free Makeup Brands in Singapore?

Everything you ever wanted to know about cruelty-free beauty

Now, who said that there aren’t many cruelty-free makeup brands in Singapore?! We’ve created this guide containing the top 15 makeup brands in Singapore that aren’t just kind to our fellow kinds but also are exceptional in terms of quality and standards.

1. Fenty Beauty

Launched in September 2017 by Rihanna, Fenty Beauty is one of the best-selling cruelty-free makeup brands in Singapore. The brand is popular for its vast range of shades tailor to all skin tones and gender. Its famous Pro Filt’R foundation first started off with 40 different shades and expanded to 50. Fenty Beauty is also cruelty-free and never tests on animals. Not only that, but they also do not allow affiliates or suppliers to conduct animal testing on Fenty Beauty’s behalf.

2. Urban Decay

Urban Decay is a high-performance cosmetic brand that is a favourite for many worldwide! The brand is known for its a wide range of eyeshadow shades suited for all skin. Also, Urban Decay produces high-pigmented makeup with colour that lasts all day and night. Committed to ending animal testing, they do not test their products on animals, neither do they allow others too! Urban Decay is also certified by PETA as cruelty-free.

3. Anastasia Beverly Hills

Anastasia Beverly Hills also goes by ABH, is an American cosmetic brand that is famous for its eyebrow products. The company was founded by Anastasia Soare, who is the chief executive officer (CEO). In addition to that, the brand has confirmed that it is cruelty-free. They do not test their finished products on animals, nor do their suppliers or third-parties.

4. Too Faced


Too Faced is one of the high-end cruelty-free makeup brands in Singapore that has a Paris love flair to it. The brand has now grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that not only women love to wear. Also, none of Too Faced’s products is cruelty-free and tested on animals. Also, did you know that Too Faced is own by Estee Lauder? Well, that’s some information, isn’t it?!!!

5. Kat Von D

Kat Von D was initially founded by Kat Von D, a makeup enthusiastic! In January 2020, she announced that she sold her brand to Kendo, a company she previously partnered with for the past 11 years. Now, Kat Von D, rebrands itself as KvD Vegan Beauty. In fact, the brand is doing so much better after the rebranding. Their stellar seller is def the Tattoo Eyeliner which is a favourite among many including Hollywood A-listers!

6. Becca Cosmetics

Becca Cosmetics

Becca Cosmetics has been around for the longest time and it was said to be indie until Estée Lauder purchased the cosmetic line. Even though they are owned by Estée Lauder who does tests on animals, Becca Cosmetics does not. Becca is a cruelty-free company that does not test their products on animals.

7. Cover FX

Cover FX goes by the belief that people could have both high performance and clean ingredients in one brand. All of Cover FX’s products are tailormade to every individual’s skin and its sensitivities. Additionally, the brand has confirmed to be 100% cruelty-free. They do not test their finished products or ingredients on animals. They also do not allow their suppliers or third-parties to test on animals.

8. Tarte

Tarte Cosmetics was founded by Maureen Kelly in the year 2000. It prides itself in combining glamourous makeup and ingredients that are good for your skin. Tarte’s products use naturally-derived ingredients and are always without parabens, phthalates, sulfates, triclosan, sodium lauryl, and gluten. They also do not test their ingredients and finished products on animals, making them a cruelty-free brand.

9. IT Cosmetics

IT Cosmetics stands for Innovative Technology. The brand is a clinically-proven, a problem-solving and innovative makeup brand that also harnesses cutting-edge anti-ageing technologies. Not only that, but they are also a cruelty-free brand that does not test their ingredients or finished products on animals.

10. Pixi

Pixi by Petra is A naturally radiant beauty line that can help revives the skin. Its flaw-erasing and youth-replenishing beauty effects can enhance one’s natural beauty. All of Pixi’s products are made from botanicals and beneficial ingredients that are good for the skin. They do not test their products on animals nor do they sell their products where animal testing is a must.

11. Smashbox


Smashbox was launched in 1996 by dapper LA brothers Dean and Davis Factor who are the great-grandsons of Hollywood makeup legend Max Factor. This cosmetic line focuses on long-lasting products that are designed to give a flawless look. in 2019, Smashbox became cruelty-free, in which none of their products or ingredients is tested on animals.

12. Marc Jacobs Beauty

Marc Jacobs’ signature rule-breaking creativity drives his irresistible makeup vision. The brand produces bold, new vivid colours, innovative textures, long-wearing makeup and the thrill in beauty. Not only that, but this high-end cruelty-free makeup brand also does not test on animals nor supports the idea!. However, they are not free from animal byproducts as they still use ingredients of animal origin like beeswax and carmine.

13. The Balm Cosmetics

Founded by Marissa Shipman in 2004, The Balm Cosmetics offers a vast range of products including skincare, makeup, haircare, and nail polishes. All of their products are paraben-free and their packagings are really fun and inspired by the 50’s pin-up trend. You can find their products in almost all malls in Singapore and honestly they’re too cute to resist from the urge of buying!!!

14. Stila

Stila is an American cosmetics company founded in the year 1994. For the past twenty years, Stila has been creating innovative and artistry-proven products that perform from morning to moonlight. Ultimately, the brand has confirmed to be cruelty-free as they do not test their ingredients and finished products on animals, and neither do they sell their products to places that require animal testing by law.

15. Charlotte Tilbury

Charlotte Tilbury Logo - Calligraphy, HD Png Download ...

Charlotte Tilbury is a brand that offers a wide choice range of cosmetic products. It prides itself in sharing the power of makeup and showing everyone how easy it is to look and feel the most beautiful versions of themselves. What’s more is that, even though they are not 100% vegan, they are most definitely cruelty-free. That is why they do not sell their products in China as the Chinese law requires to test their products on animals.