White 30 offers a more affordable and safer approach to teeth whitening. Contrary to regular beliefs, whitening your teeth may not necessarily pose a risk to your health, or damage your enamel. Unlike most whitening treatments, White 30 stays away from harsh chemicals like hydrogen peroxide, and instead, the solvent used in their procedure contains titanium oxide, an inorganic compound that can be commonly found in cosmetic products and food. As the LED light -which is emitted from a special device- shines on the solvent, a photocatalyst effect occurs, consequently removing the stain and dirt from your teeth, returning its original colour. 

Apart from whitening, the treatment also assists in disinfecting and leaves an antibacterial effect on your teeth, while the titanium oxide coats your teeth with a protective layer to prevent staining in the future.