First look at La Mer’s new foundation line (and why we already love it)

Categories : Makeup, Makeup News

La Mer — that cult favourite skincare product — released foundation, concealer and power that combines legendary skincare benefits with a new Color Capsule Technology. The result: healthy, flawless luminosity.

The Skincolor de la Mer collection includes an SPF 20 Foundation ($160) which hydrates, softens and protects the skin from UV rays, pollution and other environmental aggressors. And it’s designed to look like skin: color pigments are placed in a transparent capsule to keep the color pure, true and natural looking.

The Skincolor de la Mer collection includes concealer ($120) and translucent powder ($160). For light, flawless application, you can use a foundation brush ($110) and powder brush ($140). The brushes are full and precisely shaped to go around your face’s curves and contours. Sweep over your face for light coverage, or dot and release it for fuller coverage.

And this makeup line doesn’t just cover flaws — it bathes your skin with powerful anti-ageing and moisturizing ingredients, leaving even the driest skin completely rejuvenated. It contains La Mer’s signature Miracle Broth™, engineered with a powerful plant stem cell blend of algae and marine peptides, which fights wrinkles, dullness, dryness.

Skincolor de la Mer collection is set to launch in Singapore on October 2016.