As further proof of the beauty industry’s commitment to non-cruelty practices, The Body Shop has announced that we achieved the goal of 8 million signatures and more for the Forever Against Animal Testing (FAAT) campaign this year! We’re on the fast track for a ban on animal testing in cosmetic products and ingredients, everywhere and forever.
With the animal testing industry’s callous techniques exposed to the public, consumers and powerhouse voices alike are putting the squeeze on brands to gear towards a more ethically-responsible cosmetic industry.
With substantial alternatives being able to create beauty products without the inhumane testing method from animals, animal cruelty-free brands refusing to profit from animal cruelty has eradicated the cause of avoidable pain and suffering. And, with the Forever Against Animal Testing campaign and The Body Shop, standing up for animal-cruelty free and a ban on testing is the kind of news we love to share.
For this world-changing cause, Singapore alone has amassed over 205,000 signatures in just 10 months, which is 28% above the given target. The Body Shop is making history TODAY, 4 October, which is also incidentally World Animal Day, a historical day where this global petition bearing 8.3 million signatures is to be submitted to the United Nations in New York.
Representing The Body Shop Singapore at this momentous, once-in-a-lifetime occasion in New York is Actress/Host Kate Pang. They go “LIVE”, Singapore time from 8.30pm to 9.30pm today, 4 October and from 1.15am to 2.15am on Friday, 5 October to bring you the anticipation and elation of the submission in real time!
How You Can Participate & WIN!
Watch the “live” sessions on beauty products or beauty products IG accounts, screenshot Kate in New York and post the pic(s)* on your Instagram with the hashtags #TheBodyShopSG and #ForeverAgainstAnimalTesting.
Five lucky winners will each win S$200 worth of The Body Shop products.
*You can post as many pics as you want and all pics must be posted by 5 October, 12pm. IG profiles must be made public.
Photo credit: beauty products