Working in conjunction with some of the world’s foremost colour experts, Goldwell is proud to introduce the 2022 Colour of the Year: BUBBLEGUM. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonate with a diverse audience. And we at Beauty Insider couldn’t be more excited. 

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“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” says Jane Boddy, Global Colour Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a colour that is versatile but measured.” Gone are the days of pink being associated with feminine roots – it is now considered a colour that has defined the times. 

The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect. “This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas,” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.”

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Goldwell is a salon-quality brand of Kao Salon Division. Its professional hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations in the salon industry with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Kerasilk, Dualsenses and StyleSign; and, technology-based perm and texture products. Goldwell’s complete portfolio, advanced hairdresser education and deep expertise serve together to create a full-service brand, meeting the salon stylist and client desires. With the annual style statement, launched at the impressive Kao Salon Experience Event each year, Goldwell sets the trend in hair fashion to inspire stylists around the world.

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