On 31st of October 2022, Gucci Beauty announced the opening of its first ever boutique store in Singapore, situated within ION Orchard Mall, a luxury shopping destination in Central Singapore.
Conveying the House’s eclectic codes, the Gucci Beauty store design is conceived to create a welcoming atmosphere. Sophisticated combinations of materials and elements adorn the space – including cherry-red wood floors, pale pink furniture, luminous mirrored tiles, and video walls.
The boutique offers an interactive fragrance bar that invites guests to immerse themselves in the world of Gucci’s collection of luxury fragrances. Digital screens provide educational product contents, allowing visitors to discover the blends and latest campaigns, while a dedicated consultant helps fragrance lovers customise scents through layering. Additionally, clients are given the option to have monograms engraved on a selection of Gucci Beauty products.
Offering an omnichannel customer experience, the boutique also integrates touchpoints such as QR codes and interactive tables and screens that allow access to one-of-a-kind Gucci games, apps, and e-boutique shopping features that support in-store discovery.