Another celebrity beauty line? Yes, nothing bizarre here. From Hailey Bieber’s Rhode Beauty, Ariana Grande’s r.e.m. beauty, and, of course, Kim Kardashian’s SKKN, the world of celeb-preneur is no stranger to the cosmetic comunity.  

However, Gwen Stefani‘s makeup brand, GXVE was created and inspired by sentiment and a deep sense of beauty and makeup. After all, the pop Goddess has applied her own makeup for public events, most memorably the 2022 Met Gala, where she donned a vibrant yellow Vera Wang gown, combined with dazzling blue eyes and a nude lip—all was done by the Hollaback Girl. 

To be frank, Queen Gwen is also no rookie to the beauty industry. Prior to becoming a singer, Gwen had worked as a makeup artist at a retail store beauty counters in Orange County, California. As per  GXVE statement, Gwen stated that the brand is dedicated to “The community of people who adore cosmetics and find their inspirations and creativity there”—and the “G” and “x” signify Stefani’s signature, which includes her initial and a kiss.

Gwen’s unique, never-before-seen tone of red lipstick is available in three different forms, as well as a variety of eye and face products. The brand is now available to purchase at Sephora Singapore.

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