Pantone 2020 colour of the year

30 Prettiest Ways to Wear the 2020 Pantone Colour of the Year

Categories : Beauty News, Beauty News/Editor's Pick

Pantoneá 2020 Colour of the Year is a timeless Classic Blue. “It’s a reassuring blue, full of calm and confidence,” says Laurie Pressman, Vice President of the Pantone Color Institute. We rounded up 30 ways to wear Classic Blue to help you play with this trend.


Dark blue eyeliner isn’t just trendy — it’ll make the white of your eyes look whiter, which makes you look 100x more refreshed! In fact, models and celebs will sometimes use blue eye drops before a pictorial event so they don’t look jetlagged or tired.

#1 Stila Stay All Day Waterproof Eyeliner in Midnight Blue

Shop it now: $34, Sephora

The felt-tip pen is so easy even makeup beginners can create a variety of looks! ! Use the tip for a thin, clean line, or press it an angle for a thicker and bolder line. Doesn’t smudge or smear, according to these 4.5 star reviews!

#2 It Cosmetics No-Tug Waterproof Gel Eyeliner in Navy

Shop it now: $34, Sephora

We love the super-saturated colour and the creamy formula. “They truly glide on like butter, and you have about two minutes of play time to smudge them to a shadow or keep them to a liner before they completely set for 8 hours!” says one review.

 #3 MAC Powerpoint Eye Pencil in Prussian

Temptalia reviews say that it’s not waterproof, but it’s easy to apply and blend out. It also got a 4.6 rating in Makeup Alley, Fans say it won’t smudge if you apply it on the waterline, and is one of the best eye pencils for humid weather.

#4 Laura Mercier Caviar Stick Eye Color in Sapphire

Use this versatile colored pencil as a en eyeliner or a cream eyeshadow! It won’t crease or transfer, and the colour stays vibrant for 12 hours! You can also blend and layer this with powder eyeshadow. With nearly 1,300 five-star reviews on Laura Mercier website alone, it’s one of the best eye pencils in the Pantone Classic Blue.

#5 Chanel Stylo Yeux Waterproof Long-Lasting Eyeliner in Marine

This eyepencil gives you a very precise line that stays on the whole day. It resists water, sweat and humidity. It’s also opthalmologist-tested and safe for sensitive eyes and contact lens wearers.

#6 Bobbi Brown Perfectly Defined Gel Eyeliner in Sapphire

We’re a huge fan of Bobbi Brown gel eyeliner pots. But if you want convenience (and a wider colour range) check out their gel eyeliner pencils. Same intense pigments, same waterproof formula, but now you don’t need a brush!

#7 Shiseido Kajal InkArtist in Gunjo Blue

Create gorgeous looks with this highly pigmented blue eyeliner! A favourite among makeup artists, it glides on and stays on. Check out the Shiseido makeup tutorial video for inspiration!


Blue eyeshadow is fun to play with, but you just need to avoid eyeshadow fallout or you’ll end up emphasizing your dark undereye circles. You can either apply eyeshadow before your foundation/concealer, or shield your undereye area with tissue.

#8 Maybelline New York Expert Wear Eyeshadow, Navy Night

This affordable eyeshadow is a guilt-free way to play with the Pantone 2020 Colour without breaking the bank. It’s easy to blend, but you will need eyeshadow primer to prevent fallout or fading.

#9 L’Oréal Paris Infallible 24HR Shadow, Midnight Blue

We like the powder-to-cream texture that’s easy to blend and is less likely to fall out. It is waterproof and resists creasing and fading. “The pigmentation is rich and it glides on like butter!! I’d say the quality is right up there with the high end shadows!” says one Amazon review.

#10 Bobbi Brown Blue Eyeshadow in Rich Navy

One of the best navy eyeshadows, ever! It’s so pigmented it stands out even on medium or dark skin tones. “Great deep navy shadow. Almost black, not too bright blue, as most navy’s look either garishly blue or just faded against my skin tone. Great color to soften a line with. Lining by itself is too subtle for me, but works well over a liner,” says one Makeup Alley review.

#11 Urban Decay Blue Eyeshadow in Evidence

This is a brighter blue with a hint of shimmer, and looks absolutely gorgeous on all skin tones. You can blend it all over your lid, or use it to blend out black eyeliner for a subtle but sexy midnight smokey eye.

#12 Giorgio Armani Minuit Eye Tint

Temptalia gave it a 9.3/10, praising how its liquid formula spread well and and was easy to blend. It has a satin finish with a hint of sheen — perfect if you want only a hint of sparkle. In her roadtest, it was lasted for 14 hours with no fallout.

Eyeshadow Palettes

Play with all sorts of makeup looks with eyeshadow palettes. These include a shade that’s close to Pantone 2020 Classic Blue, as well as other complementing colours and finishes.

#13 YSL Couture Eyeshadow Palette in 6 Rive Gauche

This pretty quad is best suited for fair with cool undertones. Very easy to blend, and unlike other light blue eyeshadows, don’t look chalky or ashy.

#14 Dior 5 Couleurs Eyeshadow Palette in 277 Defy

The mix of matte and metallic shades make it the perfect day-to-night makeup palette. The silver is also perfect for highlighting the inner eye whenever you do a midnight blue smokey eye.

#15 REVLON Colorstay 16 Hour Eye Shadow Quad, Serene

For daytime, this quad includes a yellow shade that can help brighten up the eye area. You can also pat it on top of concealer to cancel out blue undertones.

#16 Stila Vivid & Vibrant Eye Shadow Duo in Sapphire

Coordinating shades of glitter and metallic blue help create shape-shifting, multi-dimensional eyeshadow looks.


Nail the 2020 Pantone colour trend! Wear them on their own, or in eye-catching nail art.

#17 China Glaze First Mate

#18 Chanel Le Vernis Longwear Nail Colour in Radiant Blue

#19 OPI My Favorite Gal Pal

#20 OPI Infinite Shine in Get Rid-of-Thym Blues

#21 ssie Midnight Cami

#22 Zoya Nail Polish in Sailor

#23 Zoya Nail Polish in Dream

#24 Deborah Lippmann Gel Lab Pro Color in Sorry Not Sorry

Dark Blue Hair Colour

Use blue highlights to add dimension to black hair

Go boldly blue with a pixie cut