Ice’s Secret will kick off its month-long “3 Cheers for 3 Years” extravaganza this April with a “Beauty For A Better Tomorrow” fundraiser to celebrate its third anniversary. 

This celebration by the award-winning Singapore-based skincare brand features tons of exciting activities, including a virtual face mask marathon, pop-ups, and social media livestreams  to raise a five-figure sum for beneficiaries of Community Chest Singapore. 

Quinn Chen, Managing Director of Ice’s Secret said that,”Since 2020, our team has helped over 100,000 community members overcome a plethora of skin conditions. We’ve always been a brand for the people, providing our loyal online community with  professional skin specialist support and live streams that include educational information since the COVID-19 pandemic. As we journey towards our next milestone, we want to continue giving back by doing what we do best — empowering communities to be the best version of themselves.”

Ice’s Secret “3 Cheers for 3 Years” Extravaganza

Glowing Skin and A Giving Heart: #MaskForCharity 

With the #MaskForCharity challenge, participants are encouraged to upload daily Instagram stories of themselves wearing their favourite Ice’s Secret masks for 10 days to collect money for a cause. Participants are required to tag the brand’s official accounts @icesecret.co, @icesecret.official, and @comchestsg, as well as include the hashtags #MaskForCharity and #10DayMaskChallenge. Ice’s Secret will be donating $1 to charity for every mask tagged throughout April.

The interactive challenge, which is presently ongoing until April 27th, 2023, will also feature Singaporean fan favourites including Gwen Toh, Mongabong, and Jamie Chua. In addition to participating in the mask challenge, they will reveal their 10-minute skincare regime, demonstrating fuss-free beauty routines and the impressive results of Ice’s Secret’s products.

Celebrating Milestones in Signature Ice’s Secret Fashion

The month-long mask challenge will peak in a mega-livestream Charity Mask Marathon on 20th April 2023, at 9 pm, with its online community masking together on Instagram Live. Ice’s Secret will conclude the stream with a donation equal to the event’s highest number of live views.

Ice’s Secret will continue hosting personal support-focused skincare live streams throughout the month. The livestreams, hosted by Quinn herself, seek to empower women as they embark on comprehensive skin care regimens supplemented with tailored 1-on-1 guidance sessions. 

The celebration continues with Ice’s Secret’s grand anniversary pop-up happening at 88 Tanjong Pagar on 15th and 22nd April, and at Supreme Q.X Spa, 513 Bishan Street 13 on 16th April. The event brings together the best in class professionals, including eyelash experts DR. LASH and beauty specialists from Supreme Boutique Spa. 

At the pop-up event, beauty experts will share insider tips with attendees. Plus, participants  are gifted with a luxurious beauty bag and stand a chance to win exciting prizes worth up to S$112. Proceeds from the entry tickets will also be fully donated as part of the charity fundraiser.

The brand is also set to launch its new limited-edition XL Youth Filler Masks, which are exquisitely formulated with Oligopeptides Complex Serum. The masks are designed to support the repair of uneven skin textures while also ensuring a plumper looking complexion. The XL Youth Filler Masks and Oligopeptides Complex Serum are now available for purchase online at this link. 

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