CHOBS, which is an abbreviation for Charm & Health Organic Beauty Store, is a skincare & cosmetic line that focuses on developing effective products that are organic, natural, vegan, cruelty-free, and halal certified. It’s not often to find a K-beauty line that covers all of the mentioned categories.
The brand’s philosophy is to create efficient formulas with no addition of harmful ingredients such as silicone oil, synthetic flavouring and surfactant, artificial colouring and unnecessary preservatives. CHOBS’ cosmetic production also strays away from GMOs which can cause health risks. The brand harmonises the body through the power of nature by using the latest technology, satisfying nature conscious trendsetters. K-beauty enthusiasts are head over heels with CHOBS best seller Centella Asiatica Serum which soothes redness, is antibacterial, and brightens complexion. The serum contains 21% total of organic ingredients