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Phyto is a haircare company by celebrity hairdresser Patrick Alès based in Paris, France. The journey started when Patrick Alès was an apprentice and noticed that products using harsh chemicals did damage not only to the client’s hair but also to the hairdresser’s hands. This planted the revelation for him to produce products that were gentler and less harmful. Inspired by nature, he studied the benefits of plants and their history of use in traditional medicine. Today, Phyto is a well-known name in the hair care industry.